Personalized or customized packaging is an essential tool that represents the brand and the success of a product, highlighting the brand and the message a company wants to promote. Different companies provide the best and environment-friendly packaging for both mainstream shops and online stores.

You should choose the right packaging that will make your brand and products stand out. Personalizing your packaging can benefit you or your business in so many ways. In this short guide, we explain the advantages of packaging and some valuable tips on how to customize it.

The Advantages of Customized Packaging

As mentioned above, custom packaging communicates the presence of the company’s brand. The potential customer, from the first moment he sees your product on a shelf, at a fair, or on an e-commerce site (from the moment the package is delivered to him), already knows how to recognize the brand of your product.

Contrary to the standard packaging, which usually features a brown box in the case of packages, it will be anonymous and cannot be placed directly in the name of your brand. Personalized packaging is also an excellent driving force for promoting word of mouth. If by a user it will be considered a nice and original packaging, it has much more chance of appearing.

Think, for example, of a beautiful photo posted on social networks such as Instagram or Facebook with a comment in which you appreciate the particularity and accuracy of your packaging. Finally, the appearance of the product has much more importance than other factors.

How to Customize Your Packaging

Customizing packaging means paying attention to different aspects. The first undoubtedly concerns the dimensions that your customized package will have: after having taken the product measurements, it will be sufficient to keep a couple of millimeters of tolerance. Then the factor to take into consideration is the shape, evaluating the most functional and convenient ones for your product.

After these first two phases, it’s time for graphic customization, a fundamental aspect of effectively communicating your message and identity to consumers. The impactful packaging consequently makes the product palatable, recognizable, and different from the others. Just think of the psychology of color in marketing and to what extent the choice of the “right” color influences the perception and choice of the consumer.

Simply put, custom packaging makes your product stand out. Create an unbreakable bond with your consumers, attracting new customers and retaining existing ones!…

If you work in a warehouse or factory, you would know that standing still for a long time can have detrimental effects on your health and overall well-being. Heck, you don’t even have to be a blue-collar worker to feel the impact of standing still for a period of time! Just take a look at some of the cashiers at a supermarket or clerks at a retail store. You can tell a lot from smelling the ointment and heat plasters that cover up their legs and feet that they need proper care and a better working environment.

Anti fatigue matting is the best way to deal with this problem and save the company from expensive lawsuits from the workers since it fails to provide an adequate working environment for their employees and end up affecting their health and performance. Still, many companies are uneducated about the product, so why not look at this shortlist of their benefits?

Injury Protection

We already know from the preamble above that standing still for a long period can cause serious health problems and damages to our body parts, such as bones, joints, ligaments, muscles, nerves, and so forth. This is mainly because of the amount of body weight that our legs and feet have to carry all of the pressure from the weight. The floor itself is dense and super solid since it is usually made from concrete or other rock-hard materials that are unfit to stand on for long.

But when companies provide anti-fatigue mats for their workers, they can protect them from long-lasting injuries, like muscle fatigue, nerve damages, bunions, and flat feet, bone and joint pains, spinal compression, etc., and help keep them working longer for the business. So, it is imperative that anti-fatigue mats be provided for a better working environment and to maintain employee health.

Trip and Slip Safety

The warehouse is full of surprises since it is used to store different goods from the air, liquid, or solid materials. We can’t account for accidents as just bad luck; most of them are preventable if the company would just pay enough attention to their work surrounding and safety precautions and skimp enough money to buy anti-fatigue mattings. Since anti-fatigue mats are made from anti-slip materials, such as rubber and vinyl, workers can walk around the area safely without worrying that they’ll slip and fall from wet or slippery surfaces.

Cold Floor Insulation

Some factories in third world countries like Sudan, Gambia, and Cameroon are too under-budgeted to even provide workers with work boots and safety goggles, to the point that they are handling materials with their unprotected limbs and risking their safety and well-being in the process. This means that they will walk around at the working site with their bare feet touching the cold and hard floor, even during the winter or rainy season. This is why companies should provide anti-fatigue mattings to insulate the cold floor or wet surface to increase productivity and avoid accidents from transpiring in the workplace.…